July 2, 2021
Rentgrata Technology to Connect Future and Current Renters
Have you ever wanted to ask a current resident how they like their apartment? One of the toughest parts of choosing an apartment community is reading through hundreds of reviews and not being able to get real time feedback from residents that actually live at the property – but what if you did have the ability to chat with current residents? Talk about a game changer.
Enter Rentgrata, the only technology on the market that offers prospects the opportunity to message current residents of apartment buildings when considering a new place, helping renters gather feedback
from a resident’s point of view before moving in. Through the Rentgrata platform, real conversations about floor plans, amenities, and other renter questions can easily be answered via SMS text, the Rentgrata app or online.
Venterra has partnered with Rentgrata to test the platform at five properties, with intentions to expand. The fist five properties to have access to the platform will be: Apex West Midtown Apartments, Belterra Apartments, Calais Midtown Apartments, Canton Mills Lofts, The Harrison Apartments.
One may ask, why would a resident have interest in participating? Well, for each lease that is signed, both the new resident and current the resident are rewarded by the property. In short, residents can make money by simply responding to questions and if the person moves in, they get paid! On top of that, it gives residents the ability to connect with potential new neighbors.
For Stephanie Gonzalez, Venterra’s Vice President, Property & Customer Innovation, testing the platform was a no-brainer, “Rentgrata’s platform is quite innovative and is a natural progression for our customer reviews. Now, instead of a prospective renter sorting through reviews for one that matches their concern, they can ask a current resident, gaining real-life insight while potentially making a new friend along the way. We are confident that our communities provide residents with a differentiated living experience that they will feel confident sharing with anyone who asks. Rentgrata’s technology instills first-hand trust with prospective renters who may be thinking, ‘who else lets you speak with their current residents?’”
On top of creating connections, the platform will also provide Venterra with anonymized data extracted from the conversations, reporting on important details including what prospective residents are seeking in a new home and items current residents think could be improved – so that we can make updates accordingly and improve our resident experience in real-time.
By integrating the Rentgrata platform, Venterra will be able to:
- Introduce prospective renters to their peers – Venterra’s current residents.
- Build community and retain more residents.
- Help prospects gain familiarity sight unseen, if leasing virtually or from afar.
- Increase resident sentiment and improve online reputation.
- Improve leasing conversion rates.
“Deciding on where to live can be a difficult choice, especially when decisions are based on evaluating various online ratings and reviews. Through implementing Rentgrata, genuine conversations can be facilitated between current and prospective renters while offering insights on the backend that will help uncover areas where Venterra can improve the lives of our residents,” said Venterra CEO, John Foresi. “Our residents are the sole individuals who can truly speak to the day-to-day experiences of living at a Venterra property. We look forward to providing opportunities for our residents to be a part of our customer experience strategy, sharing their first-hand insights to help guide potential future neighbors,” said Venterra Chairman Andrew Stewart.
91% of Rentgrata renters recently surveyed agreed that chatting with a resident helped them feel more confident in their decision. A solution that not only encourages interactions with real customers, but facilitates it, such as Rentgrata, is a promising tool for a company like Venterra who holds multiple Customer Satisfaction Awards from companies including Kingsley and ApartmentRatings.com.
“Rentgrata is proud to partner with Venterra Realty, a company that shares our vision in providing an enjoyable resident experience through innovation and a people-first culture. Throughout the process of developing Rentgrata, frequent communication with the Venterra team has helped our employees build a technology that leverages resident sentiment through multiple channels,” said Zach Sloan, Co-Founder, and Chief Sales Influencer of Rentgrata.
Venterra is excited to begin the test phase at the first five properties and continue to find ways to further include our residents in the customer satisfaction process!